feedback throughout the week, as well as his unique tuition.
Ali Ross is known as the guru of modern skiing*. His ideas about ski technique have revolutionised the performance of recreational skiers, proving that technical excellence is within the reach of anyone who aspires to make real improvement in their skiing.
Hailing from the Scottish Highlands, Ali started his skiing career in the Cairngorms. Under the guidance of the local ski school, he soon progressed through the British Association of Ski Instructors' system ( as it then was) to become a trainer of aspirant teachers and young racers.
The Alps then beckoned the young Ross and he joined the Swiss Ski School in Wengen - an accolade for a foreigner - where he was to remain for twelve years, during which time he also trained racers both in Switzerland and in France. Then by a twist of fate he met three Sunday Times journalists, Harry Evans, Brian Jackman and Mark Ottaway, who were keen, but sceptical, intermediate skiers and who were about to write a book on learning to ski.
Ali, in the words of Brian Jackman, "Became the guiding light behind the best-seller, We Learned To Ski" and the later Channel 4 TV series. Ali with his wife Moira,then established Ali Ross Skiing Clinics. Since the 1990s in the intervening years, with further books, videos and his own ski courses based in Tignes, Ali Ross has carved a unique place in the world of ski teaching.
This was recognised in the ultimate accolade of an MBE , awarded in the New Year's 2020 Honours List ;the citation reads" for services to skiing".
*Ali winces at the word"guru",since it is a bit New Age for those who remember that far back,but it was first coined by an American pupil in the Channel 4 TV series "How We Learned To Ski", filmed in Vail,Colorado, and somehow it stuck, for better or for worse. (Ed.)
Link here to learn more about our courses for intermediate and advanced skiers.
Ali Ross MBE
People sometimes think that Ali only gives his name to the Skiing Clinics, with others doing the teaching, and are surprised to hear that he teaches all courses himself, so not only do you have his unique tuition throughout the week, but also consistency of feedback.